I love writing on different topics, across industries like finance, hospitality, e-commerce, SaaS etc. and enjoy helping brands grow their SEO prowess. Nothing like an inbound-led, organic growth channel that generates revenue for your business.
Interestingly, I wasn’t always a savvy content marketer.
I come from a literature background and began my career working for news channels. Up until 2015-16, I thought I’d be working as a journalist for the rest of my life.
Cut to 2018, an opportunity by chance (I helped a friend write content for one of her clients) and a mix of other interesting factors (including a supportive group of friends and peers) made me realize that my true potential lay in long-form writing.
I’ve always been a writer in some capacity (Bachelor's in English Literature, and a Master's in Creative Writing). I have written for hospitality brands (OYO Hotels), social media agencies (Zeno Group), financial institutions (Bajaj Finserv) and Saas Brands (Uniqode).
I honestly think this job is one of the best things that could have happened to me.
I get to work with incredible people, discuss case studies with SEO folks, write and edit content, and most importantly- learn and grow every single day.
1. Apart from English, I speak multiple languages (German, Hindi, Tamil and Telugu)
2. I am obsessed with cats (although I don’t have one, yet!)
3. I can watch CODA and Sing Street a million times and never get bored
4. Stickers and GIFs are my go-to modes of communication (ironical, I know)
5. If couch-potato became an accepted way of living, I’d embrace it wholeheartedly
6. The House in the Cerulean Sea is my favorite novel
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